Towards an Exploration of Shifts in Country Reputation in Media Content. A Longitudinal Study of Arab Media

نوع المستند : المقالة الأصلية

المؤلفون

1 كلية الاعلام - جامعة زايد - الامارات

2 كلية الاعلام - جامعة ليوا - الامارات

المستخلص

(اجلزء الثاني) ٢٠٢٥ املجلة العربية لبحوث االتصال واإلعالم الرقمي - العدد الثامن/ يوليو-ديسمبر -417
Abstract
This study seeks to analyze how the reputations of selected four Asian countries (Japan, South Korea,
Indonesia, and Philippines) have evolved in Arab media over a four-year period (2021 - 2024), particu-
larly during significant events and crises. By conducting a longitudinal content analysis, this research
explores shifts in media portrayal and the framing of these countries during specific political, econom-
ic, and social events, with a focus on examining patterns in reporting, key narratives, and the tone of
coverage over time.
Results revealed that the media coverage centered on specific countries, with notable attention to the
most developed countries than the less developed. The study found that media portrayals of country
reputations are primarily event-driven, with political crises and conflicts receiving more negative cov-
erage, while economic, cultural, and tourism-related events are framed more positively. Additionally,
media ownership and editorial policies significantly shape country representation, with some outlets
adopting more critical or government-aligned narratives. The findings underscore the role of economic
performance and geopolitical interests in influencing media framing, ultimately shaping public percep-
tions of countries in Arab media.
This study could contribute to media studies and international relations by offering a new approach
to analyzing media-driven reputation shifts for countries. It will also enable policymakers and media
analysts to understand better the impact of media on international relations and public perception and
predict and manage reputation-related outcomes in future cross-regional interactions.

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